Communication & Business Reopenings During COVID-19
We certainly live in a very different world than mere months ago, as the way organizations conduct day-to-day business has drastically changed. The novel coronavirus has not only affected how we interact with clients and potential customers, but how employees collaborate within the work environment. As lockdowns slowly continue to lift and companies gradually open up across North America, the way your clients once received goods and services are a thing of the past; the way your employees collectively work towards company goals has also transformed significantly.
One of the key elements of reopening for any business should be a solid communication strategy that reflects both employees, customers, and potential clients. For those small businesses that have been closed for months now, owners not only want to shout out from the rooftop that they are open once again, but they also want to offer pertinent information regarding potential new policies that have allowed for this reopen, as well as any changes to the work environment, to guarantee a successful transition. With so many do’s and don’ts out there as it is when it comes to this virus, not to mention misinformation around COVID-19 in general, social media jargon posts, and hearsay; it is more vital than ever to outline any new business policy in a clear and concise fashion, for both staff and clients to comprehend, ensuring to use all communication vehicles at your disposal for widespread distribution.
Here are some tips:
- First step? Organize a strategy – or communication plan – outlining who you want to communicate and what you want to say. Next step? Drafting key messages.
- Speaking of, key and consistent messaging are needed when dealing with something of this nature. While all communication pieces will be altered to fit the tool of distribution (i.e. email versus social media platforms), the message should be the same and read out loud and clear.
- Ensure all major points are covered but try to avoid any word-y communique. Get the heart of what you want these audiences to know about re-opening, and any new measures taking place. (bullet point messaging always works!)
- Access and use all communication vehicles, from client email distribution lists, to social media platforms (Twitter, Facebook, LinkedIn), to your website, text blasts, etc. Ensure communication is delivered on all platforms in a timely and parallel manner.
- Do not be afraid to “over-communicate”, especially if there are audiences that are on all your communication distribution lists. All new changes as it relates to company reopenings have to do with health and public safety at this time and need to hit all audiences. Some people may not be as active on social media right now, especially when we are feeling the “Facebook” fatigue around COVID-19. The key is getting this important information to those who need it most, with a mass blanket approach. If an employee or client has read an email, then they’ll skip your social media post; however, if they don’t receive a communication piece and digest it, the information becomes meaningless.
With over 20 years of communication expertise, Dorathy Gass, Founder of Metamorphosis Writing Services can help any business – big or small – with internal and external communications assistance around COVID-19, and reopening measures. Whether you need help drafting up a new policy, with social media content and scheduling, or collaborating on an extensive communication strategy; if you are a company or business who doesn’t know where to start, please give Met Writing a call!
We can work with any budget, any type of business, and any writing job!
Message From Our Founder & CEO, Dorathy Thiakos-Gass
Hello to our clients, family, friends, and social media followers.
As a work-from-home company, it’s business as usual for Metamorphosis Writing Services during this trying time that is affecting every corner of the globe.
I, along with my entire family, are currently adhering to our government’s recommendations around self-isolation and social distancing.
I do also realize that I have friends, family, and clients that have jobs that require them to be out and about. Whether you work in the healthcare industry, grocery business, hospitality services, airports, or what-not, I thank you for all you are doing to help the greater public with essentials that are needed right now. In my opinion, you are truly the unsung heroes of this terrible pandemic.
It is a very trying time right now, and I know there is a feeling of hopelessness, helplessness, and anxiety. I urge everyone to take some time OFF Facebook, Twitter, and Instagram, as this can and will only heighten your anxiety. Checking these apps once or twice a day to stay informed is one thing; checking them multiple times daily will only increase anxiety and panic.
Instead, take a walk outside; enjoy some fresh air from your backyard; read a book; play a board game; hangout with pets; watch a movie; hold family and loved ones tight. This may be the only “down time” you have with them until the holidays roll around again in December.
Stay strong, hopeful, and optimistic – this too shall pass.
More importantly, stay healthy.
Lots of love and prayers from my family, to all of yours!
Regards, Dorathy Thiakos-Gass
The Importance Of Outsourcing Your Social Media To A Specialist
Living in 2020, it’s more vital than ever for businesses to have a strong social media presence these days. While many still believe social media is an afterthought when it comes to their marketing plan, depending on the company, there are a number of social media platforms a brand can utilize to help connect to new clients and engage loyal customers, thus allowing your business to reach new levels of success.
As most people have personal profiles on Facebook, Instagram, Pinterest, Twitter (and the list goes on …), it can be quite tempting for business owners to take on social media duties or delegate it to another employee. How hard can it be to weave together some words and post a photo? Well, the truth is, social media plans are so much more than slapping a picture on Instagram with a hashtag on it; social media content and strategy is better left to the professionals, and here’s why:
Get It Done Right
Just like any business or marketing plan, social media takes some strategy, and is more than just random posts placed on a day and time that is conducive to your work schedule. A social media specialist can create a plan to help your company get the most out of social media.
Social media content providers understand that there are different audiences on each specific social media platform; therefore, different messages and content are required. They also understand there are strategic times of day to post, depending on the social media platform. Plus, all social media platforms don’t always need to be a part of your social media marketing plan, and this is something a professional can help determine. If you or the employee dedicated to social media don’t have the social media marketing experience (posting pictures of your vacation on Facebook don’t count), then you both are simply wasting time. Better to hire a professional to ensure that your social media resources are getting the best bang for their buck.
Consistent & Updated Content
As social media isn’t the main focus for you, or said employee volun-told for the job, the messaging in this area can fall to the waste side when things get busy. That means your Facebook or Twitter page might not be updated as regularly as you’d like, and there is nothing worse than a potentially new client searching for your brand on social media, only to find outdated information. If you aren’t posting regularly and consistently, following a strategic plan laid out, you and your business are truly missing out on connecting with customers on a grand scale.
Posting consistently not only helps update your followers on what your business is doing, it increases your company’s social media following. More followers means more people checking out what you do; more client engagement; it also means more individuals checking out your business’ website, which could mean increased revenue in the long run.
Hello? Are You Out There?
Hiring someone dedicated to your social media program also ensures you have someone dedicated to responding to your company’s social media messages. Social media cannot only help to recruit new clients and advertise, it can also be a tool for customer service and client retention. There’s nothing worse than having a customer reach out via Facebook and Twitter with a concern, only to have them waiting on a response. It offers up the illusion that your brand is “ignoring” them, or too “busy” for them, as everything on social media is real-time.
When a client sees that a company is dedicated to promptly reach out to their concerns or issues via social media, they feel valued. To boot, each and every customer that scrolls through your feed – with a concern or not – will also admire your prompt response. It’s all about strengthening client relationships these days, and social media has a way of solidifying these connections.
Whether the owner of a business is handling their company’s social media, or simply an inexperienced employee, chances are that you have a plate full of other priorities as it is, and that posting on Instagram or Facebook is the last thing on your list. Rather than run yourself (or your staff) ragged, as you try to juggle balls that don’t fall under your expertise, hire a freelance social media expert! They will take this “to do” item off your list, and free up your time to focus on more important activities (and the things you excel at).
But, There’s No Budget For Social Media!!!!
Well, there should be!
Much like any other part of your business, funds should be allotted towards your social media strategic marketing plan – and the costs will benefit sales and customer retention when all is said and done.
If you are looking for a social media specialist to help with strategy and content, contact Metamorphosis Writing Services. We can work with any brand – and any budget – to help align social media messaging to your company’s mission and goals. Both strategic and content-only services are offered. Allow Metamorphosis Writing Services to transform the way you communicate via social media!
Top three reasons to hire a writer
To remain competitive in today’s business world, regardless of the industry you are in – you need to effectively communicate to your clients, employees and potential market. Your website, client letters, employee communication, marketing brochures, and your corporate blog are all powerful tools at your disposable to engage clients, employees and bring potential customers to your doorstep. More often than not, business owners make the huge mistake of trying to juggle too many activities at once. Eventually, a ball is going to drop; and this could mean the difference between success and failure for your business.
It just might be time to consider hiring a freelance writer to take care of the high-level communications pieces for your business. Why? Here are the top three reasons:
- Budget: If you have a budget for advertising, then you have a budget for a writer. As most marketing initiatives are geared towards an online audience, you may want to skip that ad in the paper or radio, and hire a professional writer with some style, savvy and social media experience to help create some buzz around your product or services. We live in a new day and age: the average consumer has grown immune to traditional advertising. Time to stir things up. #increasedrevenue
- Expertise: The best writer can make even the most mundane things look exciting on paper! It’s what they do and they do it best! No need to worry about typos, grammar or relaying your message correctly: a writer is paid to focus on all of the above.
- Time: Leaving your website content, Facebook updates and client letters to a professional will allow you more time to do what you do best – lead your ship! Focus on the aspects of your business where you are needed most: client satisfaction, employee scheduling, budgeting, and the many other things on your business’ to do list!
Don’t just hire any writer … hire a communications expert! With over 17 years of professional writing experience, Dorathy Gass, Owner of Metamorphosis Writing Services has seen and done it all when it comes to writing projects and communications initiatives. Whether you need assistance with a corporate blog, magazine article, employee newsletter, social media or a website – allow Metamorphosis Writing Services to transform the way you communicate to your clients, employees, and the world!